Here's to those guides who display a quiet professionalism and don't feel the need to beat their chest... who don't whine about it later when their client has a shot at a monster but blows it... whose reputation builds fastest by repeat customers and word of mouth... who are always learning, instead of running off their mouth constantly about how they already know it all... who get out and get it done, day in and day out, and still get a kick out of sneaking out fishing on their days off... and who give back to the community by hosting active bbs and fora (like this one, thanks Mike!). There's few things as enjoyable as a day on the water with a good guide (particularly when you're learning new water or a new fishery), and few things more miserable than a day with a crap one. Catching fish may or may not even factor into that equation.
Hammer, you might want to ask yourself if that really serves as positive advertisement for your services...? If you lost all of your largest hooked muskies last year, wouldn't you want to identify those factors that caused that <before> you started really promoting yourself?